The beginnings of our company started in 1998 - a small hawker stall selling chicken rice in the new estate of Woodlands. Slowly but steadily, a small family business grew with support from residents and neighbours. With hard work and a strong passion for local food, we took a leap of faith and expanded our operations, venturing into the coffee shop and minimarts industry.

At the core of our business, we hope to provide meaningful spaces where everybody and anybody can come together to enjoy and share our passion for local food. We strive to be people-oriented in all our business values and practices and put family at the center of our values.

We believe in the need to give back to the community when one is in the privileged position to do so. We will continue supporting many community development projects and build on initiating projects for seniors and underprivileged groups.

Above all, we want to spread positivity with the message of goodness and enjoyment to be abundant for everybody around us.

益 yì (yak) – Benefits and advantages

豐 fēng (hong) – Abundant for all